Announcing a New Neighborhood Tourism Initiative in Brooklyn

Last night we announced a new partnership program with the Brooklyn Chamber of Commerce to connect our host community with local businesses throughout Brooklyn. This is a pilot project that we hope to take to off-the-beaten-path neighborhoods and small businesses throughout the world.

We know that travelers use Airbnb because they want to live like a local and explore a neighborhood that’s off the beaten path.  Brooklyn is home to some of the most interesting neighborhoods in the world, and visitors are looking for the authentic and truly local experience that Airbnb hosts provide.

In fact, last year nearly one-third of Airbnb visitors to New York chose Brooklyn as their primary destination, and nearly half of all Airbnb visitors to New York City paid a visit to Brooklyn on their trip. That generated $199 million in economic activity throughout the borough last year.

Brooklyn is becoming a more popular tourist destination every year and Airbnb is committed to working with our community of local hosts – and now the Brooklyn small business community – to foster that growth across the borough’s diverse neighborhoods.

The more we can help our hosts connect with the local business community – the better experiences and insights they can provide their guests. That is why we are partnering with the Brooklyn Chamber of Commerce.

Airbnb will be the primary sponsor of the Chamber’s new Explore BK website and campaign—providing not only financial resources, but also innovative content for the website like our Brooklyn Local List map and recommendations from local hosts, like Oscar, and small business owners on what to do in the borough. Our hosts have so many insights about why tourists visit Brooklyn, what they want to do here, and how they behave, and we want to share those insights with local Brooklyn businesses and help them engage with tourist spending.

To that end, we are also launching a Neighborhood Tourism Fellowship in collaboration with the Chamber. Airbnb is providing a grant to support the work of a Neighborhood Tourism Fellow who will work with local Brooklyn businesses to help them engage with visitors and benefit from tourism in the borough.

We’re proud to be working together with the Brooklyn Chamber of Commerce to launch this website and further the massive economic impact of tourism throughout the diverse neighborhoods of this borough.

The announcement was made during the launch event of the newly redesigned ExploreBK.com website, Brooklyn’s dedicated tourism portal.